Philips Hue says US costs will go up in July due to tariffs

When Philips Hue’s US costs go up subsequent month, you’ll be able to formally know who in charge. (Trace: It rhymes with “rump.”) Guardian firm Signify instructed Hueblog (via The Verge) that its value will increase are “a direct results of tariffs.” See how simple that was, Amazon?

Earlier than that affirmation, the corporate vaguely referred to an upcoming value enhance. “Hurry, costs go up on July 1,” advertising copy from earlier this month said.

Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s trade war being the wrongdoer. “Signify will enhance costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering shoppers with high-quality merchandise and options that make sensible lighting extraordinary. Signify reserves the best to switch costs primarily based on new or extra tariffs changing into efficient sooner or later.”

We don’t but know the precise value will increase. The corporate says it’ll reveal them once they take impact on July 1. However there are some hints. The newly upgraded Hue sensible button prices $32 in comparison with the old model’s $25. In case you assume that’s as a result of it’s a brand new model, the product stayed on the similar €21.99 as its predecessor in Europe. Up so far, the corporate’s US pricing had been round a 1:1 conversion.