Apple unveiled its newest product lineup on the “It’s Glowtime” occasion on September ninth, introducing new iPhones, Apple Watches, and AirPods, all set to hit shops quickly.
iPhone 16 Collection
The iPhone 16 collection is designed to include Apple Intelligence, a complicated AI suite built-in into iOS 18, iPadOS 18, and macOS 15 Sequoia. The lineup contains iPhone 16, iPhone 16 Plus, iPhone 16 Professional, and iPhone 16 Professional Max.
Key options embrace bigger shows with thinner bezels on the Professional fashions, new A18 and A18 Professional processors, enhanced digicam techniques, and a bodily Digicam Management button for simpler changes.
Apple launched the iPhone 16 and 16 Plus, designed for Apple Intelligence with a strong A18 chipset, providing 30% quicker efficiency than the earlier technology whereas being extra power-efficient. The telephones retain 6.1” and 6.7” screens, that includes Ceramic Defend safety and as much as 2,000 nits brightness.
Notable upgrades embrace Digicam Management for seamless picture and video changes and improved ultra-wide cameras with macro mode. The A18 GPU helps high-end video games like Resident Evil 7, whereas Visible Intelligence permits customers to acknowledge objects and add occasion particulars from posters.

Apple’s iPhone 16 Pro and iPhone 16 Pro Max include the brand new A18 Professional chip, improved Digicam Management, and important battery life upgrades. The Professional fashions function a redesigned most important digicam, a brand new ultrawide lens, and a 5x telephoto lens on the iPhone 16 Professional. The titanium design stays, boasting the thinnest bezels Apple has ever made. These fashions shall be out there in black, pure, white, and desert titanium.
The A18 Professional chip, constructed on a 3nm course of, enhances efficiency by 20% and features a 16-core Neural Engine. The 6-core CPU, with two efficiency and 4 effectivity cores, is claimed to be the quickest in any smartphone, providing 15% quicker processing with 20% much less energy utilization than the earlier technology.
The brand new 48 MP most important digicam helps 4K120fps Dolby Imaginative and prescient video recording, zero shutter lag for 48 MP pictures, and might seize spatial photographs and movies. Later this 12 months, the Digicam Management function will “unlock visible intelligence,” permitting customers to collect details about objects, add calendar occasions, or establish animal breeds.
Apple Intelligence
Apple Intelligence was one of many most important options of those new telephones, it’s a complicated AI suite built-in into Apple’s newest working techniques, designed to boost person experiences throughout Apple gadgets—This suite leverages machine studying and on-device intelligence to ship extra personalised, environment friendly, and intuitive functionalities.
It powers a spread of recent options, akin to good automation, improved contextual recommendations, and enhanced picture and video processing. By integrating AI deeply into its ecosystem, Apple goals to supply customers smarter, extra responsive gadgets whereas sustaining a powerful concentrate on privateness and safety.
iPhone 16 Collection Specs
| Mannequin | Show | Processor | Storage Choices | Digicam | Battery Life | Different Options |
|---|---|---|---|---|---|---|
| iPhone 16 | 6.1-inch OLED | A18 | 128 GB, 256 GB, 512 GB | Twin 12 MP (Broad, Extremely-Broad) / 12MP Selfies | As much as 22 hours | 5G, Face ID, Digicam Management Button |
| iPhone 16 Plus | 6.7-inch OLED | A18 | 128 GB, 256 GB, 512 GB | Twin 12 MP (Broad, Extremely-Broad) / 12MP Selfies | As much as 27 hours | 5G, Face ID, Digicam Management Button |
| iPhone 16 Professional | 6.3-inch OLED with ProMotion 120 Hz | A18 Professional | 128 GB, 256 GB, 512 GB, 1 TB | Triple (48 MP Broad, 48 MP Extremely-Broad, 12 MP Telephoto) / 12MP Selfies | As much as 27 hours | 5G, Face ID, Digicam Management Button, ProRAW |
| iPhone 16 Professional Max | 6.9-inch OLED with ProMotion 120 HZ | A18 Professional | 256 GB, 512 GB, 1 TB | Triple (48 MP Broad, 48 MP Extremely-Broad, 12 MP Telephoto) / 12MP Selfies | As much as 33 hours | 5G, Face ID, Digicam Management Button, ProRAW |
Value and Availability
Pre-orders start on September 13, with availability beginning September 20.
- iPhone 16 (128 GB): Ranging from $799
- iPhone 16 Plus (128 GB): Ranging from $899
- iPhone 16 Professional (128 GB): Ranging from $1,099
- iPhone 16 Professional Max (256 GB): Ranging from $1,199
Apple Watch Collection 10

Marking the tenth anniversary of the Apple Watch, Series 10 introduces bigger show sizes (42mm and 46mm) with improved brightness, particularly at tilted angles. The watch options the brand new Apple S10 chip with a neural co-processor.

Moreover, a black titanium model of the Apple Watch Ultra 2 was introduced, together with matching bands. Delivers begin September 20.
- Apple Watch Collection 10 (42 mm, GPS): $399
- Apple Watch Collection 10 (46 mm, GPS): $429
- Apple Watch Extremely 2 (Black Titanium): $799
AirPods 4 and AirPods Max

The 4th-generation AirPods function Apple’s H2 chip, providing superior audio high quality and noise discount, with added head gestures for Siri instructions.

AirPods Max now helps USB-C, personalised spatial audio and is available in new coloration choices.
- AirPods 4: $179
- AirPods 4 with Energetic Noise Cancellation: $249
- AirPods Max: $549
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