It typically looks like all people and their canine has a podcast. (Engadget does!) However why not leap on the pattern when the curiosity in such a content material has for years? Video platform YouTube could not look like the obvious selection for tuning in to an audio-driven format, however the firm has truly turn out to be a significant participant for podcast consumption. As we speak, YouTube that as of January 2025, it has surpassed 1 billion month-to-month energetic viewers of podcasts.
Individuals aren’t simply taking part in YouTube podcasts to their headphones, both. The corporate’s year-in-review confirmed that greater than 400 million hours of podcast content material was performed on “lounge units” throughout 2024. from Edison Analysis discovered that YouTube was the most-used platform for practically a 3rd of weekly podcast listeners age 13 and up.
This text initially appeared on Engadget at https://www.engadget.com/leisure/youtube-passes-1-billion-monthly-active-podcast-viewers-225223309.html?src=rss
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